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So she finally got to say no. Every EU competition chief blocks a handful of mergers; Margarethe Vestager’s first veto was on Wednesday and it was delivered with some relish, stopping a £10.5bn tie-up between the UK mobile arms of Telefónica and CK Hutchison. The FT’s Lombard column has the Dane dispatching the deal to Valhalla. But this was more than routine deal-killing – it arguably marked the start of Vestager 2.0.
First the deal. The consolidation-obsessed telecoms sector tried desperately to ignore the signals, but for more than a year Ms Vestager was all but breathing fire on mobile deals, making plain her fears that they can raise prices while not really helping investment. In part to draw a line under the more accommodating approach of her predecessor Joaquin Almunia, she wanted to make a stand over a Danish telecoms tie-up, but the parties pulled out and stole her thunder. Wednesday’s decision was no surprise, but it has left the sector in a tizzy.
More broadly this was a milestone for Ms Vestager’s term in office: a threat carried through, a final decision taken, and a distinct approach set on merger control. Now her challenge is to make her mark in the biggest antitrust and state aid cases. There she has set many hares running. But issuing charges is the easy part. She has to show she can close tough cases too, including on Google, Gazprom and the blockbuster tax fight over Apple.
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