Europe needs a positive agenda to define its future. We need real innovation, intelligent product design and quality, and that means we have to stop using sustainability concepts, which are only trying to correct unfixable errors in our old system. Sustainability is not innovative by definition. Innovations are disruptive and change the status quo, whereas sustainability preserves it. Efficiency rhetoric isn’t getting us anywhere, and for us to aspire only become less bad at what we do is simply not good enough.
Today, we have a socio-economic system that creates waste and harms people and the environment, suffers from design errors and lacks real quality. We have no other choice than to leave that linear economy behind. We are capable of thinking in a circular way and creating high-quality alternatives that are beneficial for people and nature. This would be a ‘Cradle to Cradle’ economy in which material flows, products, buildings and cities support a symbiotic relationship between ecological systems and economic growth. All materials would maintain their status as resources and could then be used over and over. New business models will enhance this transition in which Europeans pay for the use of a particular service, and not the ownership. The Cradle to Cradle design frees us from our current responsibility to reduce any negative environmental effects from our behaviour.
Overcoming fear and feelings of distrust will need more than bureaucracy and rules as a response. However different our cultural backgrounds might be, we all desire to live in a safe and healthy environment. When you’re unsure if companies and institutes can guarantee you this, people worry about the health of their children, family and friends. We don’t want to live in a Europe where we have to distrust consumer goods and the people providing them. Those feelings are based on fear, and are poisoning our society with greed and anger. If people feel safe, accepted and valued, they are always warm-hearted and generous – even the poorest of the poor. This is why it is so important to celebrate our human footprint. Although it is difficult to step out of our comfort zone and dare to question the fundamental errors causing the latest crises, we need to counter fear and tradition with inspirational approaches.
Without defending the European Legacy, we are undermining our human rights. Our economies, cultures, social relations and political systems are so intensively intertwined that all European countries and citizens cannot exist without each other. This continent of economic possibilities, a high quality of life and human values should consequently be protected, otherwise we will lose our global credibility and right to speak. But lasting prosperity, solidarity and peace are not things we can take for granted. Every day, now and in the future, we have to fight for these European conditions. People are capable of doing this without losing their sense of nationality – a person can have more than just one identity. Europe must stay a safety beacon, and one that we’re proud of.
In Europe, we celebrate our individuality and freedom but it remains a challenge to think differently. With the ongoing unification of our educational systems, individuals have freedom but are taught to think within standardised concepts. We need to respect people, and look at what they as individuals can do instead what they cannot. New social models can make it possible for people to extend their contribution to society and increase their dignity at the same time. Instead of Al Gore’s global warning to fight overpopulation wherever we can, Cradle to Cradle has another message: “Welcome to the planet, how nice it is that you are here!”
IMAGE CREDIT: FLICKR/PLAN C Vlaams transitienetwerk voor duurzaam materialenbeheer
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So, according to the front page of today’s Daily Express, the EU referendum result is already done and dusted and Britain has decided to leave. Really?
Yes, a majority of voters want Britain to quit the EU, if the results of a poll by Survation are to be believed.
(Readers here will remember that last month the Sun newspaper commissioned Survation to do a poll and subsequently ran an entirely untrue front page story claiming that 1-in-5 British Muslims ‘have sympathy for jihads’).
Claimed the Daily Express on their front page today:
“Fifty-one per cent of people who expressed a firm opinion in a survey of more than 10,000 adults across the country supported exit from the European Union.”
Please look at the sentence above again. It is, actually, a classic example of how numbers can be twisted with clever words.
On first glance it may seem from the Daily Express report that just over half of those 10,000 people polled favour exit from the EU.
But actually, the Daily Express sentence didn’t say that at all. It said only that 51% of people who “expressed a firm opinion” want Britain to leave the EU.
It’s a convoluted and misleading way to present numbers. Let’s look at the facts.
Survation asked 10,015 people in an online survey the following question:
‘Imagine there was a referendum today with the question “Should the United Kingdom remain a member of the European Union?” How would you vote?’
So where does the 51% figure come from? Well, 51% represents just over half of all those who provided either a ‘remain’ or ‘leave’ answer.
But many could be forgiven for thinking the Daily Express ’51%’ meant that just over half of 10,000 people polled wanted Britain to leave the EU.
That seems to be what Nigel Farage, leader of the anti-EU party, UKIP, wants people to believe. In a centre-piece article in today’s Daily Express – a major funder of UKIP – Mr Farage concluded from the poll:
“This new landmark poll of 10,000 people showing that the ‘leave the EU’ side is now ahead demonstrates that the tide has turned.”
There’s more…
There’s something much more interesting about the Survation survey that doesn’t get a mention on the Express front page, and is only briefly referred to at the end of their story.
It’s this: many Britons haven’t yet made up their minds about the country’s future in the European Union.
Almost a fifth – 18% – of those surveyed by Survation responded that they were “undecided” on whether or not Britain should remain a member of the EU. Furthermore, that figure hasn’t changed since Survation’s previous poll on the EU referendum question last June.
That almost-a-fifth-of-voters-who-are-undecided could dramatically and decisively swing the EU referendum result one way or the other (so long as they actually vote). And as yet, nobody, not the Daily Express, not Survation, and not even those voters themselves, yet know which way they will vote.
So rather than the EU referendum result being decided, done and dusted some two years before it might take place, the referendum decision is right now completely undecided. Despite today’s Daily Express headline, the referendum result is far from being ‘in the bag’.
This means that for both sides of the referendum campaign, there is everything to play for. Especially since we don’t yet even know when the referendum will take place, and neither the ‘Remain’ or ‘Leave’ campaigns have yet started in earnest.
And although today’s Daily Express editorial asserted, “Among people who have already made up their minds a majority now want us to leave the EU…”, there’s something that should never be forgotten:
In a democracy, those who have made up their minds today, can change their minds tomorrow.
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According to @Daily_Express #Britain is leaving the #EU. Really? Read my Facebook today: https://t.co/Oqf5fi4fsk pic.twitter.com/eGQXZdTXWK
— Jon Danzig (@Jon_Danzig) December 15, 2015
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