Kings of War

Although SEO is often implied to be a ‘dark art’, it’s really just a matter of understanding the way the search engines work and how they rank the sites in their index.

The search engine optimisation consultants KINGS have developed their understanding through years of development, research and direct experience. We understand, then, just how much time is needed to read, learn and test different SEO techniques.

If you’re interested in optimising your own site or delegating the SEO work to your staff, individual SEO training sessions could help you skip your own lengthy research process.

We will put together tailored SEO training sessions focussing on your site and what you can do to help it rank better. If you need help with link building, we’ll share some methodology and how it can be applied to your site. If you’re unsure which keywords to target, we’ll sit and go through the possibilities with you. Perhaps you’ve decided on your keywords, you’ve got the content, but your site just isn’t being indexed. We’ll go through your site with you and find out why, and what can be done to fix it.

Sometimes businesses prefer to keep their social media activity in-house.  If you plan to make social media a long-term strategy then it is in your interest to have staff trained in current social media developments.

Our training course intends to get our clients to a stage where they can develop their own social media strategies, create ideas to inspire customers and to be aware of the avenues available to promote content.

In such a fast-moving industry it’s difficult for companies to decide where to start.  If you choose KINGS for your social media training then you will be getting advice from an agency that is constantly involved in the latest social media trends.  As a result, your company will be up to date with the most recent information and best practices.  Being small and dynamic means we can stay on top of the latest developments, and we pass that expertise onto our clients.  Get in touch and find out exactly what we can do for you.

Google Analytics produces very valuable data, but in its raw format, it is of little use to anyone. Understanding what the data means is crucial for the benefit of your business.

By understanding conversion rates, which traffic converts, bounce rates, traffic sources, average time spent on the site, click-through rate and many other factors, you can make subtle changes to your website that can seriously increase conversions.

At KINGS we’re all Google Analytics Qualified Engineers and can train you and your staff in everything Google Analytics has to offer. Following the training you’ll be skilled in putting the data you extract from Analytics to work for your business, constantly refining your site into a finely tuned operation.

Contact us for more information on Google Analytics training by Kings

The post Is Digital Marketing Training Worth it appeared first on The Kings of War.

Digital branding is not all related to branding online content.

For example, in a modern sports stadium, the advertising boards have been replaced with digital screens. These are incredibly expensive and, therefore, equally costly to advertise on, but the brand is broadcast to thousands of spectators inside the stadium and externally on television.

London outdoor advertising is seeing a huge revival post-pandemic says Benedict CEO of Vanilla Circus.

Frequently, these boards are scrolling, so the message is seen as moving and attracting the eye.

They are often limited to showing the brand name, logo or slogan. A company advertising on a digital pitch side advertising board will automatically be likened to the team playing.

Other products can include advertising screens found in London Tube stations as you proceed down escalators. These are very similar to television advertising but with no sound. They are vivid and attention-grabbing, and with a moving picture, it certainly grab potential customers’ attention.

Digital printing is another way to promote your brand without always advertising on Google. Images can be printed onto many different products now, such as banners, flags, restaurant parasols, etc.

The consumer is often forced to link the brand and the environment the product is located in, but it is not used in an obscure sense. For example, whilst sitting outside a restaurant or cafe there may be a fabricated barrier to indicate where you can sit. This may have an alcohol brand printed on it to help promote both the location and the brand.

References

5 Key Strategies To Build Your Brand Online

Direct response marketers are obsessed with generating leads and making the sale. So much so, in fact, that they often discount the value of …
searchengineland.com/5-key-strategies-to-build-your-brand-online-39420

1. Online Branding, Internet Branding and Customer Loyalty, Branding Read the article for creating strong internet branding or online branding. This article helps you to know the factors which help to create the branding of …
   www.goecart.com › Support
2. Online Branding File Format: PDF/Adobe Acrobat – Quick View
   by J Rowley – 2004 – Cited by 37 – Related articles
   the challenges for branding in online environments relate to the message capacity of Web pages, … brand experience. An online brand development strategy …
   www.tmcatoday.org/MembersOnly/…/TMCA_Online_Branding.pdf
3. How to Build Your Online Brand Chris Brogan describes how to build an online presence and keep track of it in a few easy steps using services like Facebook and Linkedin, …
   mashable.com/…/building-your-online-brand/ – United States
4. Online Branding Resource Centre The site provides an introduction to the principles and practices of online brand creation and management, identifies best practices and provides a discussion …
   onlinebranding.org/index.php?page=1

A website is nothing without good content.

The information you provide and the brand message you convey can make or break conversions and search engines will judge your relevance for keywords based on, amongst other things, their presence on your website.  This is where good SEO copywriting plays an important part.

Regularly adding new content to your site encourages Google to return regularly to review and index that content, along with the rest of your site.  Regular content plays an important role in the SEO campaigns we implement and whilst we aim to outperform your competition for the most competitive keywords for your niche, fresh new content can target the hundreds and thousands of lesser searched-for, longer tail keywords to start generating new traffic to your site as soon as possible.

Kings has experience developing a wide range of content for all sorts of specific niches, so we know how to craft excellent SEO content that will attract new visitors from natural search and can engage them as customers once they arrive.

The post Digital Branding Commercial Products appeared first on The Kings of War.

Workout at home personal training – How it works

You have already decided that you want some help getting fitter, healthier, slimmer, or whatever your objective might be. You then need to make sure you choose a highly qualified personal trainer who is experienced and familiar with all aspects of home fitness training. At Workout, at Home, we have carefully selected a high-quality team of personal trainers known to get results.

Once you have made the initial contact by phone or email, we will arrange for a trainer to call you to book you for a free no-obligation consultation at a time and location to suit you. If you are happy with everything, once your consultation is complete, they will provide you with a letter confirming the arrangements for your first training session.

Our trainers generally work with you at home, bringing a range of fitness equipment to ensure a varied and enjoyable workout. If you’re thinking about how much floor space you need at home, you will be surprised; it doesn’t have to be much.

You can either stick to the comfort of training in your own home or if you are feeling a little more relaxed and up for it,
you could maximise the facilities in your local surroundings,
for example, a local park. In 2007, a British charity called Mind
released the results of a study on outdoor exercise’s benefits.
In this study, it was found that exercise outdoors was
beneficial for mood and self-esteem.

The whole point of personal training is flexibility and a personalised, focused approach, so allow us to help you change your life and overall well-being.

When can you train?
We provide a service that enables you to fit exercise into your busy lifestyle anytime between 6 am and 10 pm. Want to train on your own? Want to train with a friend or partner? We can accommodate both, so if you wish to lose weight, tone up, or just want to feel better,, let us provide you with the motivation and support to achieve your goals.

The post Workout at home personal training – How it works appeared first on The Kings of War.

What Is Mobile Marketing? Mobile marketing is becoming more and more popular as businesses are becoming aware of how smartphones are almost always within arms reach. In the UK, 7 out of 10 people own a mobile phone so if you’re not using SMS marketing then you’re likely missing out. Mobile marketing allows you to quickly create, send and have your message read by your customers within minutes. The speed at which the text message is sent & received means you can utilise mobile marketing for quick sales, provide new company updates & to increase ROI and client retention.

Most people who own a smartphone check their messages and emails in the morning so from a marketing perspective it’s paramount to make full use of mobile marketing.

So why use mobile marketing?

• Instant Deliverability
• Flexible Platform
• High open rate
• High conversion rate
• It’s an opt-in method
• SMS marketing is affordable
• SMS are short, quick and very personal
• Create a free mobile site

The other advantage of utilising mobile marketing is that iPhones are getting bigger, iPads can have a Simcard & be linked to your messages so soon people will be using their mobile device for the majority of their activities giving you a huge timeframe to contact them via SMS.

Once you have the mobile numbers of your subscribers you can reach them within seconds and have the majority of them open your message as statistics show 8/10 text messages are opened. Best of all GraphicMail makes it easy for you to implement…

Creating Your Text Message

Within your account you can easily create your text message by clicking on Mobile (tab at the top) >> SMS/Text Messages >> Create or Edit (to edit an existing one). You can then use the SMS/ Text Editor to input the text message you’d like to send. If you go over the 160 character limit then it will use an extra credit when sending.

Sending Your Text Message

Once you have created your text message, you can send it by clicking on ‘Send SMS/ Text’ >> Send to List. Within this section you can choose the mailing list you’d like to send to, select the SMS/ Text message and then click the button ‘Send to List’.

View Your Campaign Results

Once your bulk text message has been sent, you will then see detailed statistics showing sent, received, clicks and more. This can be viewed by clicking on Reports & Statistics (tab on the left) >> Delivery Reports, you can then select your send and view the statistics from it.

As mobile marketing is instant and as it has a higher open rate it gives you a great opportunity to communicate with your clients helping you build a relationship with them.

The post Future of Mobile Marketing? appeared first on The Kings of War.

We are now in a day where there is an app for everything, our lives are pretty much run by small program applications from everything from deciding what to eat for tonight’s dinner to personal banking.

So what are the best apps out there? Well, I can’t answer that as there are so many but I can give you an overview of the apps I use, why I use them and where to get them.

1. Adium (Mac)
This is a one-stop shop for Instant Messaging on the Mac. You can organise hundreds of contacts within one main window which allows for organisation and structuring. What I like about this program is you can connect different types of chat accounts in one place; I currently use MSN, Google Talk, MobileMe and Facebook but there are 18 different options to choose from so it gives massive amounts of flexibility! The only thing it lacks for me is the use of video chat. Chuck that in and this would be a massive winner!

You can download Adium for free from www.adium.com

2. Checkpoint Widget 2.2 (Mac)
This widget allows you to compare the brightness and colour differences thus checking “Checkpoint 2.2” of the “Web Content Accessibility Guidelines 1.0”. You can check the colours either by using hex references or RGB values.

This I feel is really useful and convenient when designing for screen and can be downloaded for free from the www.dirkeinecke.de.

3. Crypt3 (Mac)
This program allows you to easily encrypt files and folders so sensitive material doesn’t get ‘accidentally read’. It’s really handy if more than one person uses your machine or you save material externally to a hard drive or server with shared access.

You can download this for free from here

4. Cyberduck (Mac)
This is a basic FTP client which I tend to use for general uploading and downloading of files, it allows for bookmarking and the storing of passwords in your keychains.

This is available to download for free from www.cyberduck.com

5. Echofone (iPhone App)
This is a basic Twitter app for the iPhone that I use, it’s probably for more of a ‘social user’ such as myself as it probably doesn’t allow for the functionality of other Twitter apps, but I like it. It’s fast, allows for push notification and multiple accounts. You can also download it as a Firefox browser plugin, which I use. This places a tiny Twitter icon in the bottom right hand corner of the browser window which when clicked shows you a quick insight into the world of your twitter contacts. This is great for quickly sharing links and thoughts without having to log in to the Twitter main page, again this saves you a little time but it’s worth it!

This can be downloaded for free from www.echofon.com/

6. iCal, Address Book and Mail (Mac)
For me this is a bundled package that comes with every Apple Machine and its awesome! We use it throughout the Creativitea Studio and are all synched in together; we share contact lists, calendars and to do lists, etc, on all our machines and iPhones and find that the programs work seamlessly together as if they were one. Without this we would be completely lost and its already included!

To find out more visit Apple’s website.

7. IE Tester (PC)
The bane of every web developer’s life is cross browser testing (and IE6 support). With this program, which is free to download for the PC, you can look at your websites side by side throughout IE versions, ensuring the sites work and are looking great! There is a debug bar which is also available to download for free which allows you to look at any snagging you may have to do along the way.

You can download this for free from www.my-debugbar.com/

8. iPlotz (Air Desktop Application and Online)
iPlotz is essentially a wire framing and sitemap generating application that can be used as an online tool or as a desktop application run through Air. What I like about this program is it is so fast to put complex page structures together and elements in place. You can quickly link up all the main pages of your websites and share it as a preview URL so you and your clients can experience the new website in wire frame format. Building the pages couldn’t be simpler; you have the option of drawing out websites using a complex number of web elements, from forms, tabs and media placements. This program has it all!

iPlotz is available from a limited free account or from $15 a month subscription, visit their website at www.iplotz.com

9. Lorum Ipsum Generator Widget (Mac)
This is basically a widget that generates dummy copy to be used within your designs. You can choose from a selection of preset options; paragraphs, lists, sentences, titles and single words. You also have the custom length option, say 200 characters for instance. This simply copies the text to your clipboard to paste into place.

You can download this for free from the Apple website.

10. Navicat Lite (Mac and PC)
I haven’t really had much to do with this program, however I can see massive potential with it and have found it quite useful so far. It is basically an online database administration tool, which is built for simplifying database management. If your familiar with FTP clients, etc, you’ll find the GUI intuitive, secure and easy to use. So far I have only used it for testing my SQL connections so I haven’t fully explored the program but I will be looking into it in the near future.

Check it out at www.navicat.com. The lite version is free but for more advanced usage you can upgrade for a small fee.

So like I say, there are thousands of apps out there just destined to help us all out with our day to day lives-I can’t mention them all! If you have a recommendation, let us know and we’ll check it out.

The post Old favourites still ring true for apps appeared first on The Kings of War.

ANDROID DEVELOPER

There are a number of methods that an expert can use to make a legitimate living. A considerable option for software developers is becoming an Android developer. This could be the best decision that one ever makes. The option helps one to become his own boss and make programs of his choice. Nonetheless, it is imperative to understand that not every professional reaps the full benefits of this option. A number of prior preparations ought to be made for one to benefit fully. Below are a number of things that one has to look at when planning on joining the Android development program.

BE THE BEST DEVELOPER ANDROID

If you definitely decided to be an Android developer, then we must say that you need to be prepared for getting into the world of app development. We are going to help you by presenting you some helpful tips and steps you need to follow.

Remember, the competition is huge, so you better give the best from you. Stay informed and believe in your skills. Every beginning is hard, but doesn’t mean you cannot succeed in the Android app development world.

BECOME AN ANDROID DEVELOPER

Android OS can be used by thousands and thousands of businesses from all around the globe. Lots of new, innovative Android app development and mobile games can be developed using the Android platform that can finally lead to improved business growth in real-time. And that is not all, professionals can simply construct SDK without investing on additional manpower or infrastructure. Programs can also be changed free of cost as per the client demands thus making Android OS the most cost-effective interface till date. Businesses thus can make enormous profit selling different applications developed using the Android platform.

Imagine a situation where an organization has to merge multiple programs, in such cases Android app development is definitely the best. Businesses can easily control and incorporate various simple to extremely complex programs exploring the platform.

Other mobile platforms involving Blackberry or Symbian, Android-based apps can be delivered in various ways. For instance, businesses can utilize the Google Android market to allocate and promote their applications. As a matter of fact, businesses have complete freedom to develop their own allocation methods and create new app stores, etc. Thus with the help of Android developers, businesses can not only create different applications but can also produce a huge range of allocation platforms to reach the potential customers on a global scale.

It is recommendable to stay informed about all that is related to Android app development, if you want to become respected and reliable Android developer of course.

DEVELOP ANDROID AND HELP BUSINESSES ACHIEVE THEIR MAXIMUM

A growing number of businesses nowadays are concentrating on Android app development with the aim of improved business effectiveness and basic ROI. That is the reason why they are hiring the best of professional Android application developers to work for them and help the gain various benefits.

Android applications for business help to maintain better connection with the potential and existing users through common updates of products and services news on the popular social media and far-reaching email marketing along with expense tracking and so on. The major advantage of using Android operating system is that it is open-source; hence the source codes are easily approachable by professionals to edit or see how the system works. Developers can constantly keep on updating Android applications to gain an edge over the competitors and make sure the Android platform is safe and secure from intruders.

The post Huge Android 12 leak shows off tons of new features — here’s what to expect appeared first on The Kings of War.